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NEW QUESTION # 25
A Media Cloud customer needs to integrate Google Ad Manager (GAM) with an existing middleware system using an integration procedure.
What is the most secure way for a Consultant to implement the authentication and credentialing requirements for the integration, while also minimizing customization?
Answer: C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Using a Named Credential with a custom Authentication Provider that stores client credentials in custom metadata ensures secure storage and easy maintenance. This reduces the need for custom OAuth flows in the integration procedure or Apex code, which increases complexity and maintenance.
Reference:
Salesforce Named Credentials and Auth Providers
Media Cloud GAM Integration Best Practices
https://help.salesforce.com/s/articleView?id=sf.media_cloud_named_credential_auth.htm&type=5
NEW QUESTION # 26
What are two roles of Marketing Cloud Intelligence in Media Cloud?
Choose 2 answers
Answer: A,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Marketing Cloud Intelligence functions to provide campaign reporting and performance analytics by combining Media Cloud and Ad Server data. It is not a customer data platform or a generic data lake, but a specialized marketing analytics solution.
Reference:
Marketing Cloud Intelligence Roles
https://help.salesforce.com/s/articleView?id=sf.media_cloud_mci_roles.htm&type=5
NEW QUESTION # 27
A home store wants to advertise their products on a particular TV channel owned by a publishing company.
Which channel should this media plan include?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Linear refers to traditional TV broadcasting channels where advertisements run in a scheduled, linear fashion. Since the home store wants to advertise on a TV channel, the media plan should include the Linear channel type. Digital refers to online channels, Print to newspapers/magazines, and OOH to outdoor advertising formats.
Reference:
Media Cloud Channel Definitions
Advertising Sales Management Media Types
https://help.salesforce.com/s/articleView?id=sf.media_cloud_channels.htm&type=5
NEW QUESTION # 28
Which two actions take place, when an insertion order is created and submitted in Media Cloud Advertising Sales Management (ASM)?
Choose 2 answers
Answer: B,C
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
Upon insertion order submission, Media Cloud triggers an order flow that initiates asset creation and billing processes. Additionally, the order is handed over to Industries Order Management for orchestration across external systems such as ad servers and billing platforms. B2B Commerce is not involved in ad order fulfillment.
Reference:
Media Cloud Order Management Process
https://help.salesforce.com/s/articleView?id=sf.media_cloud_order_management.htm&type=5
NEW QUESTION # 29
A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has come up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details.
On which object should a Consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
Answer: D
Explanation:
Comprehensive and Detailed Explanation From Exact Extract:
The Media Plan Placement object holds detailed line-item level data related to media plans, including budgets and schedules. Adding the new secondary budget field here allows it to be managed alongside other media plan details and be exposed in OmniScripts that drive the media plan creation process. Opportunity, Order, and Quote objects do not store placement-level budget fields.
Reference:
Media Cloud Data Model Documentation
OmniStudio Media Plan Integration
https://help.salesforce.com/s/articleView?id=sf.media_cloud_omniplan_fields.htm&type=5
NEW QUESTION # 30
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